Retail Sales Campaign for 1 Connor St, Burleigh Heads

June 11, 2024 - 2 minutes read

Client: CBRE, Commercial Real Estate

Project: 1 Connor St, Burleigh Heads

Aim & Problem:

  • Project Aim: The primary aim of the project was to create compelling visual content to support a retail site sales campaign for 1 Connor St, Burleigh Heads.
  • Problem: CBRE needed high-quality, engaging visual materials to effectively market the retail site, attract potential buyers, and differentiate the property in a competitive real estate market.

Activities:

  1. Photography: Conducted professional photo shoots to capture the retail site’s best features, ensuring high-resolution, aesthetically pleasing images.
  2. Video Production: Created a dynamic video showcasing the retail site’s amenities, location, and potential, providing a comprehensive view for potential buyers.
  3. Drone Aerial Footage: Utilized drone technology to capture stunning aerial views of the property and its surroundings, offering a unique perspective that standard photography cannot.

Outcomes:

  1. High-Quality Visual Content: Produced a suite of high-quality images that highlight the property’s strengths and appeal to potential buyers.
  2. Engaging Video: Developed an engaging promotional video that effectively communicates the site’s value and potential, helping to attract interest from serious buyers.
  3. Unique Aerial Perspectives: Delivered drone footage that provides a comprehensive view of the property and its context within the surrounding area, enhancing the marketing materials.

Benefits:

  1. Enhanced Marketability: The high-quality visual content created by Visual Spaces significantly improved the marketability of the retail site, making it more attractive to potential buyers.
  2. Increased Buyer Interest: The engaging video and unique aerial footage drew increased interest and attention to the property, leading to more inquiries and viewings.
  3. Competitive Edge: By utilizing advanced photography and videography techniques, CBRE gained a competitive edge in the market, setting their property apart from others and facilitating a faster sales process.

In conclusion, the collaboration between Visual Spaces and CBRE for the retail sales campaign at 1 Connor St, Burleigh Heads, successfully addressed the client’s need for impactful marketing materials. The high-quality visual content produced not only enhanced the property’s appeal but also played a crucial role in achieving CBRE’s sales objectives.